My Fair Cupcake
My Fair Cupcake | Graphic Design
Om Nom Nom
The ethos of My Fair Cupcake is based on the core principle of creating ethical cupcakes for a greener world ("greener than a Gremlin, fairer than Snow White" as they would say), so we really wanted to get that message across in the branding. The solution we opted for was a classic cupcake in cupped hands, to help bring about connotations to fair trade and world conscious imagery. We tied this in with our very own hand drawn style to keep everything looking very home-grown, and not too corporate. All of the packaging is on classic brown recycled card (which is actually really hard to find!) and all the logos are hand stamped rather than printed so that each and every one is more unique and personal.